Local butchers around Lincoln are enjoying a surge of new customers in the wake of the horsemeat scandal sweeping the country. After revelations that some “beef” lasagnes being sold at Iceland, Tesco and Aldi contained up to 100% horsemeat, locally run independent butchers have never been so attractive to the people of Lincoln.
Martin Clarkson, manager of family butchers Pepperdine F & Son ltd on Sincil Bank said his sales had risen by 10% in the past few weeks.

Martin Clarkson, manager of Pepperdine F & Son ltd in Lincoln firmly believes in honest trading. Photo: Adam Walker
“I think they want to shop somewhere they know is being honest with them. Our meat is all locally sourced and people can see where it’s from”: he says, referring to the shop’s policy of displaying the names of the local farms that have supplied his stock for the week on a board outside.
A member of the National Association of Catering Butchers, Mr Clarkson has had problems in the past with local supermarkets taking away his customers. However, with the recent news about the quality of the meat products they sell, he is hopeful more people will start shopping locally.
“We’ve had all sorts of new customers coming in”: he said.
“Some of them jokingly ask if we’ve got any horsemeat for sale!”
He says most new customers are buying steaks or packages of mince, the kind of products large producers have been accused of mixing with horsemeat.
“They know we bone and mince the meat ourselves, they’re more inclined to trust someone they know with their food, rather than someone working in a factory or in another country.”
Mr Clarkson added he hoped the recent scandal would encourage more shoppers to start buying their groceries from locally run businesses, claiming their products were healthier and better for the community.
“These supermarket places are disgraceful; they care about profit and nothing else”: he said.
“The meat they sell there’s got no taste, it’s full of chemicals. I grew up in this town, I care about my customers I wouldn’t lie to them about what they’re eating.”
With the scandal deepening and more food manufacturers being implicated by the week, it seems Mr Clarkson will continue to enjoy a rise in sales for quite some time.